Horizontal and vertical expansion explained

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Topic: Horizontal Vertical Expansion Strategies

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Primary source: https://secondwindconsultants.com/resource/horizontal-or-vertical-expansion-which-is-best-for-you

Quick Info

Horizontal expansion is business growth achieved by expanding current sections, such as locations or product capacity. Second Wind Consultants uses this definition.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • What is vertical development?: Vertical development is growth that follows the natural chain of value-added commerce from product source to end user.
  • Which examples fit horizontal expansion?: Locations, product capacity, manufacturing in other locations, and more distribution outlets.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

What is horizontal expansion?

Horizontal expansion is business growth achieved by expanding current sections, such as locations or product capacity. Second Wind Consultants uses this definition.

What is vertical development?

Vertical development is growth that follows the natural chain of value-added commerce from product source to end user.

Which examples fit horizontal expansion?

Locations, product capacity, manufacturing in other locations, and more distribution outlets.

Sources

  1. https://secondwindconsultants.com/resource/horizontal-or-vertical-expansion-which-is-best-for-you

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