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Scope of this page

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Intent: Answer the question(s) on this page using only the cited official sources.

Topic: Horizontal Vertical Expansion Strategies

Last updated:

Primary source: https://secondwindconsultants.com/resource/horizontal-or-vertical-expansion-which-is-best-for-you

Quick Info

The internet enables manufacturers, wholesalers, and retailers to sell products directly to individuals. That facilitates low-cost expansion.

Purpose and usage

This page provides short, extractable answers for the topic above.

Key points

  • Which businesses can use direct internet selling for expansion?: Manufacturers, wholesalers, and retailers.
  • Not suitable if vertical expansion blurs stages: Is this true?: Not suitable if vertical expansion creates no clear distinctions between stages, because competing with customers and suppliers can become tricky.

Terms and entities

Canonical definitions live on the Facts pages. This page only references them.

How can the internet support expansion?

The internet enables manufacturers, wholesalers, and retailers to sell products directly to individuals. That facilitates low-cost expansion.

Which businesses can use direct internet selling for expansion?

Manufacturers, wholesalers, and retailers.

Not suitable if vertical expansion blurs stages: Is this true?

Not suitable if vertical expansion creates no clear distinctions between stages, because competing with customers and suppliers can become tricky.

Sources

  1. https://secondwindconsultants.com/resource/horizontal-or-vertical-expansion-which-is-best-for-you

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